AI-Curated Survey
An AI-Curated Survey is a chat-based survey where the AI asks adaptive follow-up questions based on each answer. It feels like a text-message conversation. You get qualitative depth at survey-scale volumes.
Use it when you want richer data than a fixed-question form can give, but don't need a full live interview.
What participants see
Participants click the invite link and land on a chat interface. The AI:
- Asks your prepared questions in order.
- Reads each answer and decides whether to probe ("can you say more about why that surprised you?") or move on.
- Wraps up after the script completes, thanks them, and queues any incentive for payout.
No audio. All typed. Response volume runs much higher than interviews.
Launching one
Click Interviews → New → AI-Curated Survey. The wizard:
1. Describe
A short brief on your research goal. Shapes the script and the AI's follow-up behavior.
2. Select or filter
Same as interviews. Filter the User Evaluation pool, or invite your own list. See Audience & recruiting.
3. Script
Write or AI-generate your discussion guide. Each item can be:
- Closed. The AI moves on after a reasonable answer.
- Open. The AI probes for examples and detail.
4. Additional details
Incentive, deadline, max responses, redirect URLs.
5. Review and launch
What you get back
Each session lands as a transcript file in the study's project. You can:
- Browse individual conversations.
- Aggregate themes via chat ("what are the most common reasons for churn across all responses?").
- Tag, clip, and add to collections like any other transcript.
- Generate a report or deck across responses.
When to pick this
| AI-Curated Survey works when… | AI-Curated Interview works when… |
|---|---|
| You want lots of responses (50+) | You want depth (10-20 deep conversations) |
| Text answers cover the question | You need vocal nuance, hesitation, tone |
| Participants prefer async | Participants will take a call |
| Cheaper per response | Higher fidelity per response |
Surveys count as ¼ of an interview against your monthly Engage budget, so the same plan covers 4× the survey volume.
For a fixed-question form instead, see AI-Generated Survey.